I love that we're experimenting with new methods for connecting to our customers, i.e Periscope! I agree that meaningful interactions are what customers long for most. They want to be connected with the brand and a part of the experience. Not only that but being recognized for their loyalty and expertise through recognition is also key here. I believe that gamification has the power to motivate audiences to achieve goals and ultimately become loyal brand advocates. Thanks for this post, Autumn!