Good piece, Sri. But that future has already arrived -- there are many marketing automation tools that do all three things you list. Some are primarily for lead scoring (Mintigo, Lattice Engines, Infer, Fliptop), some for customer success (Totango, Optimove, Gainsight, ServiceSource), some for personalization (AgilOne, BlueConic, Monetate, Aginity), and some for audience management (X+1, IgnitionOne, Lytics.io). They all combine data from multiple online sources, offline sources, and (in many cases) third party sources, and most incorporate predictive modeling and decisioning. We call them "customer data platforms" but the name matters less than the fact they are giving marketers new capabilities without the need for extensive support by data scientists. As you point out, this should free the data scientists to do more challenging work. So everybody wins.