I agree with David that good tools free your best people to do more interesting work - and that is especially true with Marketing Automation. Sure they come with "built-in" lead scoring and segmentation, but they certainly don't tell you where those breakpoints are and how to best utilize the information. In fact, I will argue that it creates more demand for data scientists because the implementation of their research is easier to incorporate into business practices. So please, hold your ground and pull up a chair to the marketing strategy table.