Mark, great summary. I just to be the global Supply Chain Consulting lead at Capgemini Consulting so I got heavily involved in all the Digital Transformation stuff. Among other things, I now own a couple of eCommerce companies (http://www.biovitamins.eu www.biovitamins.nl www.biosuperfoods.net www.kokoswinkel.nl). I love the speed with which eCommerce companies are making changes. For example when I decided to offer my products on the Amazon platform, I was live within a couple of hours. In a big company, this would have taken months to accomplish. That is why I think big companies will Always struggle with becoming succesfull online, unless they can change their culture and governance setup. Somehow, they need to move to the same speed and flexibility that pure-play internet companies have and this is not a small feat for any big company.