In reply to Tony Miller.

Spoken like someone who's really been there, Tony! Content curation is a crucial part of the Community Manager role. If all content is "created equal"..."Why isn't my video featured on the homepage?"..."Why can't I add a direct link to each of my white papers?"..."Why do we need to follow an editorial calendar?". I'm using analytics to collect data as quickly as possible, to show which content performs best, and why. I appreciate your comment!