What is remarkable about Cisco is that its own employees are the brand, and Cisco gives them all the tools to be the brand and make its customers happy. This is due in no small part to the sheer amount of quality marketing content and its distribution, but the role of Community Manager is to make sure that the right content is in the right channel at the right time.

So add the "Quadra-C" to your list of skills: the Capable Content Curation according to Context.

(OK, that was bad, but it's a shout out to those community managers who worked on the early days of the Quad project...)

Marketing makes the promise, the employees deliver it and make it real, and the community managers (in internal, public or hybrid clouds) make all of it possible with their unyielding support and love of service. That's my appreciation for community managers in a nutshell.