This is a great post. I love opportunities I have to work closely with small businesses. What's interesting is to identify goals like the seven noted and then challenge the small business to really think about prioritizing as a function of budget while thinking of what can be done for very little cost. There are two things I really appreciate in this post. First is the idea of partnering with influencers in the social media space. No cost and potential excellent return in terms of marketing value. Keep in mind, to truly be a successful partnership you want to align well and it needs to be a two-way street. Second, the idea of updated signage stands out. On the surface this might seem like you are just buying a new sign. I recently was collaborating with a very large business and they are in the process of "buying a new sign". They are going through a large scale rebranding effort and it has encouraged them to really review their brand including the importance of the logo they have on their signs. I often feel like we are rebranding too many times. Sports teams tend to tweak their uniforms every year now (of course this is to get fans to buy more jerseys). But if there is continued importance in recognizing the PR value in a new sign it is a great opportunity to put your brand out there strong and proud.