Interesting article. Much like 'hacking' gets a negative connotation, social engineering typically is categorized as an unsavory activity. I think just as the we have ethical hacking there a form of social engineering that is beneficial. Relating in the communication process is the fundamental catalyst to efficient outcomes. Those very in tune with how to get the most out of situations including how to relate make any situation less awkward and moving toward a desired outcome. People control comes in numerous forms. Social engineering is the most personal. One that can be used against us in powerful ways worth being more aware of. Thanks for sharing your views!