Myself as an end user of social media Wechat in China, I've always been face the question that how would I feel confident, feel safe to link my bank card account to that social media account. I think only a trustworthy security solution provider behind it, can let me feel my privacy my money protected and secured, and I don't need to worry about exposing myself to dangers when seeking convenieces for life. And as a marketer for Cisco, I think we need to build that trustworthy image for ourselves.