The strategy of using a honey token can help discover the unknown unknowns lurking on the network.

As we know,
There are known knowns.
There are things we know we know.
We also know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are also unknown unknowns, the ones we don't know.
We don't know.

- Donald Rumsfeld, U.S. Secretary of Defens