In reply to Reggy.mortier@barco.com.

Thanks for your comment, Reggy.

I think what will be interesting will be to see how much consumers themselves start to get comfortable with this digical "interaction" with experts over time. I think we will see some generations take to the "live experts" better than others for their various needs.

As Myndi mentions above, when an expert reaches out to you during the shopping process, it can at first be off-putting, but once you realize value from it, it can actually be engaging and helpful.

Assuring that these virtual experts a part of the natural selling motion for products and giving the consumer additional insights, recommendations, promotions, etc. because they used a virtual expert will be key to making this investment a fruitful one.