Great summary Nicki, thank you! My imagination is firing, thinking of ways IoT will enable specific to post-purchase tracking, loyalty enabling recycling incentives, etc. There must be a brand-enhancing sustainability plays galore, albeit balanced with consumer privacy concerns. Eileen Fisher offers customers an array of trade in/trade up recycling options for her garments. In your grape to glass example, there might be a way to tag bottles, alert owners to temperature variation that might impact vintage value. Maybe a “best now” alert and/or an intelligent bottle return option? As landfills reach capacity, seems to me there’s a great loyalty-enabling tech-enabled play here!