I've finished the reading of the first of your blog post, and I am in a hurry to read the next three that will come next (I hope soon). Why?, because I think you make your key point an assertion of what is the most important issue in nowadays, and a big concern to any kind of customer, "Security", for the industry environment (PLCs, PACs, SCADA, etc), for Research & Design Labs, for Financial Services, etc. I've repeated through many of Cisco Social Rewards' blog post, my personal slogan, the one, I usually share with my colleagues: "In Cisco We Trust", Why again?, support, collaboration, reliability, timely responses, great customer care, true innovation, its strong market presence, team work achiving their goals, no matter how complex any task could be, generous philantrophy without borders. That's an excerpt of my personal insights when I think of Cisco.