Very insightful piece, Jay. I very much agree that thought leadership has the ability to shift minds and decisions, while the onus is still with marketers to improve the quality of their content, and more importantly, understand and measure the shift in audience attitudes and behaviors. This is a timely conversation. In my recent travels, I’ve been spending time with Cisco partners who are hungry for ideas that can help them predict the future marketing landscape and more closely align to care-abouts of the C-suite. I absolutely agree that insights must be backed by proof points, and conveyed using the modalities partners prefer. Thanks for the thought leadership on thought leadership!