Digital disruption is real. I have experienced it first-hand owning an Advertising agency. Being a digital native is not exclusive to millennials. I'm a serial digital native having gone through about two or three generations of digital disruption. However, what gets missed in the rush to push everything online are the soft skills and professionalism needed to connect with the customer. Customer insights inform branding decisions, while branding influences customer insights. It's a two-way street, which trumps all in the long run.