Great article Kim, subscription offers will continue to drive business growth and that's where AI will play a key role in the future. Especially in the small business space where customers are looking for faster ROI hence can't afford a long sales cycle, they want on the fly purchase and deployment which only an intelligent bot can pull through. While in the enterprise space a bot can play as a sales assistant providing real-time insights on the customer inventory and usage thereby enabling meaningful & productive conversations with the customers. I recently attended an AI conference where a dutch bank presented how they are leveraging bots to engage with their premium customers. Then there was this airline using chat-bots to interact with their passengers real time and at times able to sell/upsell value-added services.