Sherri, nicely said!

As you already know, another reason to tie your CMR to your MA system is that marketing should continue the relationship once a person or company moves from being a prospect to a customer.

Many of our clients struggle with getting value out of their customer “system of record”. Whether it’s to continue to market to them, or to help create brand and product advocates, or just to deepen the relationship between the two companies, marketing (through MA and other systems) can add tremendous value by starting with CRM data.

Thank you for your series … you are ahead of the curve!