It is certainly hard to argue that all companies might become technology companies. One might even say most companies are already technology dependent, with the exception maybe of some proximity and small businesses. For the large ones part of the challenge is indeed how the IT organization shifts from a cost center to a business enabler. Those that have started on this journey are a step ahead in the game. Having started this journey has enabled Quintiles, for instance, to step up the game vis a vis the increasing crowded world of Clinical Research Organizations and carve out a new market space where not only analytics and IT play a key role, but also, looking forward, IoT, as evidenced by their new global Solution Design Studio that include wearable technology experts who look into the use of "things.