One thing for sure, CEO will do anthing to improve their business and organization performance with/without digitization. And digitization is old handphone with new casing, it has been there for sometime since computer invented and Internet emerged, though recently accelerated by ICT usage beyond IT department driven customer adoption of mobiles.

Not every organization can be successful on digitizing their business toward sustainable competitive advantages because of two thing: the fast changing business environment and one very important aspect that miss on this blog is "culture" that differentiate one company with other.