In reply to Greg Mitchell.

Greg, Many vendors are offering cumbersome suites that consume time and budget dollars to stand up. Many of these solutions require 6 digit implementation costs in addition to the cost of the solution. That’s true sunk costs. Allowing customers to go with a 1-year subscription for a single component of a hybrid cloud automation offers a lower cost alternative to those solutions. Industry studies validate organizations transforming their business with automation experience economic benefits as well as consistently outperforming the peers in their industry.

(BTW: MIT Sloan School of Business and CapGemini frequently report that companies beginning their digital transformation increase revenue by ~ 12%, and increase market presence by ~ 25%)