Thought provoking article.It is interesting to consider why organizations fail to adopt technology which is claimed to be beneficial to them?

We are all busy, maybe there is ignorance around certain advances or claims. Certainly a "word of mouth" recommendation would be sufficient for a consumer but an organization would need a more rigorous evaluation.

Or second situation maybe ineptitude, maybe the organizations knows its a valuable tool, but they have failed to assess it correctly?

Or maybe there is a third situation where the offering is so Nebulous its impossible for an organization to ever truly make an assessment. Welcome to the world of systems, until the CIO (if you are lucky enough to have one) and academia start working a lot closer together we will not see high percentages of adoption of digital technology in organizations.