Really interesting Mala, thanks​!​

I think that you would be really interested in some of the most cutting-edge research that I have come across explaining crowds, open innovation, and citizen science.​

http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1919614

And you may also enjoy this blog about the same too:
https://thecrowdsociety.jux.com/

Powerful stuff, no?