The open door policy has been in place for years but young women do not feel welcome in IT and engineering fields for a variety of reasons (read the research). Programs like this try to raise the visibility of women who are successful in the field and help make them feel welcome to the industry. Some fields do not need this type of help anymore (medical professions) but some fields do. Because the fields are understaffed, we must find a way to make minorities and women want to join these industries or lose the innovation race.