David makes a very important point: "Experienced employees — people that know the markets, the stakeholder’s needs/wants, the challenges/opportunities, etc. — are able to apply the much-needed 'context' to these findings that enable them to be truly actionable."

The best science involves deep theory (if not meta-theory and dialectical tension) as well as hypothesis testing over time, including experimentation, in a diverse community of practice.

The source of theory (or at least initial theorizing) for business analytics may actually have to come from people who are not themselves scientists—people who have expertise about the relevant business offerings, the markets they intend to serve, and individuals to whom they provide value. That would be an interesting development in scientific community if not in scientific epistemology itself.