This post sparks great interest because it hearkens to the past when those of us who worked on large data sets (using descriptive and or analytical statistical skills) and knew how to interpret the results were not called data scientists. So much of what I see happening in the business sector today seems to be about finding new ways to describe old tactics. However, by calling these previously established skills "business analytics", or the reporting of the data "data visualization" it gives those conveying degrees with these new titles more marketability. None-the-less, I am optimistic that our collective re-discovery of data's great potential, and the implications of IoT will provide opportunity for those of us who also see the philosophical theories (such as "scientific epistemology" referred to above) that can provide pathways for application.