Agility seems to be the buzzword and is key. I think of Kodak and its lack of agility in the digital market.
here is a quote I use in class
"Steve Sasson, the Kodak engineer who invented the first digital camera in 1975, characterized the initial corporate response to his invention this way:

But it was filmless photography, so management’s reaction was, ‘that’s cute—but don’t tell anyone about it.’"
Source: http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/#410b33e9bd6a