The critical capability for digital business transformation is your people (digital talent). True digital leaders are the ones who have eager followers -- regardless of the leader's title within the organization.

Those individuals clearly demonstrate a clear vision of where the company is positioned relative to the competition. That said, if what you articulate seems like a 'me-too' strategy that numerous other competitors have already claimed as their own focus, then you are not differentiated in the marketplace. Those are my thoughts, Kevin.