In reply to Sam.

The key differentiator will be the deep hardware and software integration where the Squared experience will seamlessly tie into the Cisco video portfolio.

I.e. Start a call on Squared, and as you walk into a room, Squared detects you have better collaboration capabilities on a larger screen and automatically prompts whether you want to move the video.

Squared sits at the intersection of asynchronouos and synchronous communications. The idea is that collaboration seamlessly crosses between Squared "virtual rooms" and "physical rooms". You extend the best experience between: document/content sharing, messaging, and voice/video whether on a mobile device, browser, desktop, or in a room.

Compare this experience to a ChromeBox or Lync Room System, which are essentially servers running Hangouts/Lync software + bring your own peripherals (camera/mic, etc.). They are essentially taking a desktop/mobile experience into a room, and swapping an embeded PC cam with an external 3rd party consumer grade camera. Compare that with a Cisco room experience, which is composed of high quality purpose built hardware meant to optimize voice/video/content sharing in an in-person experience.