In reply to David H Deans.

David,

Believe me, I do believe in quality, not quantity, but the 1.8 million collective followers give ONE metric for the success of our content and our engagement strategy.

Brian Solis and others have long said that "engagement" is the ultimate measure of success and while we have active engagement on our content, I would argue that there is, of course, a subset of those who engage who are more important to us than others...i.e. is a customer engaging? Is a customer engaging as they make purchasing decisions? Is an "influencer" engaging? Is a competitor engaging? Etc. All of these are likely more important than my mom or your dad engaging in our content. But, with 30% of our stock now held by individual shareholders, maybe my mom and your dad could be shareholders and influencers in their own right.

In summary, we don't just want to throw stuff against the wall and see what sticks. We want to align the content to our company strategy, target the audiences that we want to engage with, and HOPEFULLY offer them some value in our content and our engagement. Their first vote will likely be with their likes, shares, retweets, follows, etc., however.

Hope all is well with you.