You said "The “Big 3″ (Twitter, Linkedin and Facebook) corporate social channels for Cisco now have nearly 1.8 MILLION followers."

I'm wondering, do you believe that savvy tech marketers will start to measure active engagement with content in the coming year, instead of counting passive followers?

Also, even though it's difficult to measure, do you believe that a positive shift in customer "sentiment" will become the substantive litmus test of corporate communication performance that matters most?

John, I welcome your thoughts and perspective, regarding progressive Brand Journalism trends.