Great Blog. A powerful call to action leading by example. Personally, I love change but many do not. Encouraging such changes in the process industries especially for cloud applications is a challenging conversation which I’m glad to say is getting a little easier as the ‘awakening’ to the value of digitalization is growing. Oil & Gas have been familiar with simulation for over 40 years, essentially on-prem digitalization, however moving their data, analytics and simulation into the cloud is causing a lot of nervousness. Private cloud overcomes that to some extent. The Mining industry has very little experience in simulation and analytics so is likely to take up the ML, data science approach increasingly enthusiastically as it will show a good ROI. The inherently remote locations of mining operations will lend themselves to cloud solutions. Comms connectivity will be a key issue. The increasing advent of data sovereignty laws may require in country hosting. I see Cisco’s move from metal boxes to customer focused, outcome based, subscription services as absolutely on the money. My assessment is that the key to success in this rapid and incredibly valuable IT OT convergence journey is getting the trust of the customer by showing them that their use cases, their business, is understood in all aspects. Starting with safety & reliability, through operational procedures and processes with an understanding on the specific financial aspects of their businesses, to the ESG issues and beyond to enterprise efficiency and supply chain optimization. IT OT convergence isn’t primarily about the technology it’s about the change in behavior it enables, personally and corporately. It’s no longer a case of having the best mouse trap and lobbing it over the fence to the customer, it’s a collaborative journey with the customer. My assessment is that the best place to start a digitalization journey is with service providers that are already deeply trusted, who have been providing mission critical solutions and services, in many cases for decades. BTW This would be a great conversation for LinkedIn.