Great article, I am just starting to Blog as well and wrote a post when Facebook made these available for all businesses to apply for free. Facebook Beacon is designed to create more engagement for businesses. Keep up the good work, here is my article if you get a chance to check it out, This literally just came out this week so I'm one of the first to write about it and I included a link where anyone can apply for a free Bluetooth Beacon from Facebook. http://www.konig.co/what-is-facebook-bluetooth-beacon