Nicholas,
Fully agree with your comments from the end user standpoint and just in the past few days there have been some great articles with Google and Amazon looking to get into this area. The focus of SubZero in this case is around product development and product releases. I can not speak for SubZero with regards to future products and possible link ups outside of the blog I have written.

Security will always be a concern from a consumer standpoint, and the IoT world is starting to see this need and reacting to this. No longer is it enough to just plug in your TV (Refrigerator, stove, etc...) and turn it on. Now you need to be aware of any and all connections that this device may have and ensure you are connecting to the outside world in a secure and safe manner.

Regards
Doug