In reply to Jeff Moad.

Hi, Jeff! Thank you for commenting and for your encouragement with Cisco's drive to accelerate more of a digital business reality for our manufacturing customers, across functions and workflows--RD&E, Supply Chain, Production Ops, Sales and Service. We completely agree that the cultural shifts required for transformation are paramount, involving a shared, unified vision and collaborative transparency. As one example, our decade-long experience with IT/OT convergence for the Connected Factory (Converged Plantwide Ethernet for Production Ops) would suggest that digital transformation requires a whole host of collaboration and confluence--including considerations for taxonomy/language, governance/process, organization and most importantly, culture.