In reply to Nasir Hussain.

Thanks for stopping by, Nasir. You are spot on: the term "wicked problem" has been around for quite some time and became increasingly used in the design field in the 80s and 90s. I particularly associate it with designers like Tim Brown and David Kelly at IDEO.

At CHILL, we use a lot of methodologies that come from other disciplines: the scientific method, ethnographic research, behavioral psychology... we have a lot of tools in our toolbox! Like PSMs, for each new problem, we use a particular mix of approaches that help us design new solutions that address the root of a problem.