Good Afternoon Maciej,

Truly enlightening!

That is how I would describe your book, Building the Internet of Things, to anyone interested in learning more about the IoT. What I found most fascinating was how you used real-life case-studies as a way to explain the real benefits of IoT for someone exploring the changeover for their organization.

I remember how we began our IoT Journey when we first invested in digital printing and mailing equipment around 7 years ago. Each implementation step was a major hurdle, particularly 5 years ago when we began internally developing data-driven cross-channel marketing campaigns on our own, using software designed to power our these kind of campaigns.

Our organizational culture, systems and processes had to dramatically change; and the challenge we had getting the entire team on-board and trained was a very arduous process. Believe it or not, it took us almost an entire year getting our first marketing campaign out the door.

However, the transformation of that business unit is now really paying off. What is very interesting to me and our team is our competitors that did not make the digital changeover have disappeared; which made this whole painful process worth the effort.

Today, we are integrating our clients' mailing service results, Internet marketing campaigns and our lead-tracking systems with our clients cloud-based systems; providing them with automated reporting dashboards that show ROI by marketing channel in real-time, unlike anything we were ever able to accomplish. It is amazing how quickly everything is evolving.

So Maciej, our IoT journey is very similar to how you described it in your book. And the payoff is exactly as you wrote. And I am sure, based on everything I am reading and seeing that the best is yet to come.

Good luck with your book sales. I have already begun referring it to friends.