In reply to Wilhelm.

Hi Wilhelm,

Thanks for your comments. You make a very valid point. While we clearly see that value has a very important role in adoption, as you clearly pointed out, with a widespread audience that you are trying to engage, the value for each of them is not the same. The key is to tailor the engagement approach for each category to make appropriate value of each category. On a very high level, we can classify the audience into three major classifications - Chronically ill, At Risk and Healthy population. The current approach of patient portals is to provide information such as medication, immunization. This has limited value for Healthy, whose goal is stay well. Focusing on patient education, activity tracking for wellness and fitness is an approach that a higher value for this category. Analytics plays a key role in identifying what similar demographic groups are interested in and providing recommendations can be an approach to initiate peer group collaboration, which in turn increases the value.