Great insight and advice Stephen. That correlation/triangulation of small data sets allows the "bad guy" to truly obtain personal info. It always strikes me as odd when I rent a car and go to "pair" my iphone to it...I often find previous renters' phone names on the list...and as you suggested some of these folks have their full names listed (e.g. "John Smith iPhone"). It can seem kind of harmless, but in reality they are leaving a very easy way to identify where they've been/what they do. Mash that up with some analytics and other small data sets and in the "bad guys" hands - we're being watched and our privacy is gone. After observing this, I now make sure to remove my pairing info when I'm done renting but it's so easy to forget how often we allow our personal/private info to escape and be collected.

Looking forward to your next Blog Stephen!