In reply to Hugo Smitter.

A really valid point and one where I have had similar thoughts. Certainly we have already had some experience in more generic start-up areas but having a specific focus on the FS industry is hugely compelling, I agree. I'm very keen to get the message out that Cisco should, as a minimum, be seen as an enabler for most things in this sector - but with the ability to actually build core capability into omni-channel, automation, cloud hosting and analytics, whilst simultaneously leveraging existing platform investment, is a powerful argument. Thanks for your input, much appreciated.