In reply to ZSavoury.

Hi ZSavoury, think of it this way, everything we do today depends on IP addresses and IP names. OpenDNS does this translation for us (friendly name to IP address and vice versa) , so they have the benefit of working with many millions of data points so they can leverage big data analytics to help protect their clients by blocking suspicious activity at the DNS layer. It's simple to deploy the change (minutes) and you instantly gain protection. They also have a DNS client for anyone that is off network.