The music industry is a good example of how much they have to win by embracing online sales and drop the ridiculous dependency on the media. Piracy is always there, regardless of selling online or not. Selling online makes it easy for the normal person to acquire music without the hassle of handling silly CDs. Sadly in some parts of the world outside of the US it is still easier to make illegal downloads than it is to buy it online due to ridiculous permissions to sell outside of the US... That is a interesting way of wasting money.