Good article Rachael. But, I wonder if consumers pursue shopping online as their only mode for shopping, retail shops could end up vacating shopping malls, empty shopping malls could spell doom for builders/realtors etc. This seems skeptical. But the point I'm trying to make is that 'Internet of Everything' is like a curve ball that requires a paradigm shift. Take a look at the music industry, it looses a ton of money thanks to mp3 downloads from the internet. It is really amazing that people know that those who stay ahead of the curve have the best chance of taking marketshare and yet resist the inevitable.