Good article. "...data and insights they generate will create the next era of business." I agree. "IoT" is a misnomer; catchy, but not entirely accurate as you point out.

Perhaps we can start a campaign focused on the value provided by the infrastructure (a.k.a. IoT) and brand it as "Intelligent Services"or "Information Utilities", much like society has come to expect electricity, HVAC, and indoor plumbing.