Rowan great article and simplified message. I would like to to take you article to the next level in saying that connectivity, security are crucial points. Also data intelligence gets his importance only if you turn them into actionable insights. Most of discussions that I have with companies are producing all lot of data through IoT already but don't turn them into actions. How you can solve that? By implementing AI. For connectivity Japser is for Europe only partly a solution. We need the ecosystem other partners and solutions to realize the REAL IoT solution that includes the other missing pieces that you have not mentioned. E.g Relayr.io, EMSP of Cisco for customer engagements. I would be interested in your opinion in that. Futurebuilt.net