In reply to Ben Rassan.

Thank you for your insights. I think you’re correct. As an evangelist for IoE, my hope is that everyone will “get it,” but, as you said, not every retailer will. Even so, as capturing value from connecting dark assets becomes easier and more affordable, I believe that more retailers will be able to benefit from IoE. The key is to change your thinking about what customers want in an increasingly connected and digital world.