In reply to Cheryl Beebe.

Hi, Cheryl. I whole-heartedly agree. As our executive chairman John Chambers might phrase it, we are clearly facing an accelerated Market Transition for manufacturers. Incumbents must disrupt business models, or face being disrupted! We must digitize our services capabilities, end-to-end RD&E-to-production and supply chain operations, and sales/customer experience models--all of which as you put it, allows us to utilize new, precise, more contextualized data to fuel growth and profitability. Great call-out, Cheryl, and thank you for reading and commenting!