Great blog Jospeh, and this is well observed: 'Today, incumbents can be constrained by, among other things, doing things the way they’ve always been done, meeting shareholder expectations, and managing cost structures' In other words, incumbents are battling the devastating limitations of the fixed mindset; in contrast, the digital startup enjoys the twin powers of technology and a natural growth mindset. Its always been easy to be brave when you have nothing to lose ... but bravery in the digital age gives startups the additional, and hitherto unprecedented opportunity to disrupt and win big, quickly. Its quite an advantage!