You make some great points, Joseph; I always enjoy your writing. We know that the Millennial population, which is even larger than the Baby Boomer population, prefer to communicate digitally. Businesses need to listen attentively to these digital natives, as they like to provide feedback and often offer up innovative ideas that can transform a business. Including them as co-creators, involving them in rapid prototyping, and demonstrating agility will turn Millennials into powerful advocates.