Well Antonio, we now have a new acronym to refer to - IoE. The general direction within the industry from my vantage point has recently focused on the creepier side of getting to know more intimate details about the customer, including tracking their movements while on the property.

I feel that following the direction you touch on relative to the entire pre-arrival to check-out use of mobility, if the guest desires, is the right way to build loyalty. Likewise, allowing the guest to use their mobile device to also control many of the in-room amenities (audio, video, envrionmental)gives them a familiar interface.

But the elephant in the room is industry standards. With recent deployments in our portfolio we are starting to see the benefits of HTNG standards in the area of software integration. Likewise there are plenty of de-facto standards out there on providing the right level of network security on a converged network as well as setting priorities on one traffic type over another.

How do we avoid having the hospitality industry re-invent the wheel on standards that may already exist, even informally, in other industries that have wrestled with this issue.