This line of thinking can be extended yet further since a lot of data today is organised around individuals and from a static point of view.

Much better services (for people and for connected devices/machines) will become possible once data is applied dynamically i.e. time- and location-history as a basis for service offers.

Eventually, feedback loops will be applied employing "cause-and-effect" types of data.

For more on this topic and a view on how much personal data is worth see: http://www.more-with-mobile.com/2013/06/prices-and-value-of-consumer-data.html