The Network has indeed become the Database! Numerous research and market studies have shown that network traffic is Big Data and continues to grow exponentially. This includes both structured and unstructured data (e.g., Video). Cisco is pioneering with Analytics technologies (such as Deep Packet Inspection, Cisco Prime that performs Network Streaming Data Analytics, Network Policy Analytics, etc) that are able to analyze "data in motion", extract insights, enable real-time action, and summarize and store those insights in a Centralized Database. This ability to do both will revolutionize industries ranging from Retail, Oil & Gas, Manufacturing to Financial Services and Utilities. Stay tuned for more innovations to come!