Capturing the data is step 1, yet then there is a massive quantity to sort through and analyze to try to extract the value. Having the tools and expertise to process and analyze the data, find trends, issues, improvements, etc., is next. But then expanding that capability to 1000 SMEs and beyond is truly an explosive way to rapidly accelerate finding these benefits "hidden in plain sight" within all that data. Very exciting to think about where this can and will lead...