Hi Mike,
In hi-tech you're working across disciplines.

Welcome to your mentions of failure, experimentation, agility, programmability, learning, and virtual reality.

These activities and outcomes all have something in common. They all belong to idea combinations. There is a broader framework of idea activity. It's not just about "new ideas for bringing value", it is about what happens to ideas, including those with which you are engaged, and the ones that haven't yet been included.

Arriving at what I call "The Breakthrough Passage"is a great place to be. Many get there. But it requires further idea activity to get through to value capture. Many have.

Best wishes on the journey.