Tell us how the conversation goes with your father-in-law! Some of the findings validated what we thought (e.g. IT/OT convergence needed), but I was surprised at first by the dominance of 'Data' as the major IoE care-about versus people, process and things. I would have thought 'Things' would have been higher than 7% versus 48% for 'Data' and 28% and 17% respectively for 'Process' and 'People'. At an EBC with a customer yesterday we realized that the oil and gas industry in particular has this huge data problem as the data collected both in real-time and that stored in the historian is immense. They were pleased that Cisco was leading the charge to try to solve the issue. That's both at the edge with Fog Computing, and in the center with our DC offerings, along with all elements of IoE. Remember to tell us how your father-in-law conversation goes!