In reply to Marcus Moffett.

There is a great book, Marcus, that talks about the challenges of new technology adoption. It's "Consumption Economics: The New Rules of Tech" by J.B. Wood et al. This book calls out the "customer services" organization as the team who are best placed to elp customers exploit more and more capabilities of their technology products. Cisco Optimization Services - and the Cisco Services experts who deliver them - are best placed to help customers gain more and more value from their technology investments.