I'm currently compiling a research paper about IT operations analytics and totally agree - ITOA is kind of cool :)

Wanted to let readers know of a new resource that ExtraHop has put out about ITOA - http://www.itoperationsanalytics.net. Has helped me in some of the basic "what is" info about ITOA because it's pretty hard to grasp.

Will also echo Brandon's comment: is there an on-demand stream available?

Thanks!