Sustainability, I believe extends in a multifaceted manner and function. And can be best utilized in multiple domains of application.

Cisco's technology is always tapping the source of marvels in IoT's. And Sustainability is one of the best ventures.

Here are some idea's in the way I think of Sustainability:

*Network Technologies, Compute, and Storage for Manageability of the Ocean Environment and Ecology along our shores. Sensors and pulses that monitors ecology of the Ocean and Sealife.

*IoT of Home Economics. Smart Technologies, like someone's refrigerator. Amazon has dominated this market. But what can Cisco do? Build it up more. And better. People at home have, as any business, to weather the best and worst of economic periods. What kind of technology can assist them through weathering those economic intervals? Two things happen. First, if Cisco can create a platform and integrate its' own technology. We can provide a useful and better way for Home Sustainability. Second branding our products and services. For any home owner is probably someone in the Hi-Tech Industry. And may have Cisco as their first thought when it comes to Solutions and Technologies that our market covers.

*Family Sustainability and Security. As anyone can listen or read the headlines of news, from time-to-time. There are always issues with securities and vulnerabilities, and exploitations. This forefront in technology. Is both the marvel and downfall of technology. Not because technology is bad. But, because there are always bad characters and agents in the world: bad hackers, scammers, and even those who work in the dark world. How can families withstand this? Especially with much of the great technology out there that the parents are outpaced, but their children nonetheless are the herald and users. And generally know how to be resourceful and use these tools greater and ever more. How do we help parents to get more control over these technologies? Parents must be able to encourage the use of technology, but nonetheless be able to guide, and pull their children out of danger. The best and immediate safety is at home. What technology can be used for Sustaining the Family, their security and safety?

The Home may not be a big market. But, in that small market, you can gain a lot of trust. And in building that trust is a great way to Brand Cisco. Small market makes a big influence in big market.

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